IF campaign launches

By Luke Harman | 25 January 2013 

On Wednesday night I found myself among the crowd gathered at Somerset House, London to witness the launch of the ENOUGH FOOD FOR EVERYONE – IF campaign; the biggest campaign ever to tackle global hunger and the largest of its kind since Make Poverty History.

A number of high-profile speakers have endorsed the campaign, including actor Bill Nighy, Microsoft founder Bill Gates and TV presenter Lauren Laverne.

It wasn’t their profile that was exciting and engaging. It was their message and their passion.

The simple message is that there is enough food for everyone and that we CAN end global hunger.

In a rousing speech, Bill Nighy reminded us that many things in the past have seemed unbeatable: the abolition of slavery or the ending of apartheid. But they DID happen.

Similarly, ending hunger may seem too big or too far away for us to do anything about. But I truly believe we can see an end to hunger, and we can be the generation to do this.

Click on "link" to access Christian Aid's "What If" Campaign


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